The World Brewing Alliance interviewed Tania Ramos Beltrán, Executive Director of Cerveceros Latinoamericanos, about the association’s priorities, the industry’s economic impact in the region, and the role of brewers in promoting responsible drinking.
When is your favorite time to have a beer?
My favorite time to enjoy a beer is just before sunset. There’s something special about sipping a cold beer in a pleasant setting, watching the sky change colors as day turns to night. It’s a relaxing moment that marks the perfect transition into unwinding.
What excites you about leading Cerveceros Latinoamericanos?
Leading Latin American Brewers is an exciting opportunity to represent the brewing traditions of 18 countries. I am eager to promote our industry in a sustainable way, highlight our unique brewing culture, and foster synergies among stakeholders worldwide.
Why is it important to have a unified voice representing 18 countries in Latin America?
A unified voice for 18 countries allows us to address common challenges, share best practices, and capitalize on regional and global opportunities. It strengthens our position in international discussions and helps us promote responsible consumption throughout Latin America.
What are some of your top priorities for the association and its members?
Our top priorities include the sustainable and innovative development of the industry, our economic impact, and promoting responsible consumption. We are focused on fostering collaboration among members, strengthening global partnerships, and supporting the development of low-alcohol and non-alcoholic options. We also prioritize evidence-based policymaking and aligning the industry’s goals with public health objectives in Latin America and beyond.
What makes the beers brewed in your region unique?
The beers from our region are unique—from refreshing lagers to bold IPAs—thanks to local ingredients and traditional methods. Our breweries blend Latin American cultures with modern techniques, creating distinctive beers such as fruit ales and robust stouts that reflect our diverse heritage.
How does the brewing industry contribute to the economies of the countries represented by Cerveceros Latinoamericanos?
The brewing industry makes a significant contribution to Latin American economies by creating jobs, generating tax revenue, and supporting related sectors. It drives economic growth across a range of sectors, from agriculture to hospitality, promotes tourism, and strengthens local communities. Furthermore, the industry’s focus on innovation is amplifying its economic impact throughout the region.
What role can brewers play in reducing harmful alcohol use?
Brewers play a crucial role in reducing harmful alcohol use by innovating and offering a wide range of low-alcohol and non-alcoholic options. Through these efforts, along with responsible drinking campaigns and clear product labeling, we are actively contributing to better public health outcomes in the region.
###
Full article at: https://www.linkedin.com/pulse/entrevista-con-tania-ramos-beltr%C3%A1n-directora-ejecutiva-bamgc/