Milenio cites Cerveceros Latinoamericanos as a source regarding the beer industry's contribution to GDP and employment in Latin America, in the context of the sector's impact in Mexico.
The country's beer industry drives 168 economic activities spanning the primary, secondary, and tertiary sectors, thereby generating 700,000 jobs, according to Heineken Mexico.
In addition, it stated in a press release that Mexico is the world's fourth-largest beer producer, accounting for 7.2 percent of global volume, behind China, the United States, and Brazil.
According to information cited by the international firm Cerveceros Latinoamericanos, this alcoholic beverage accounts for 1.3 percent of the Gross Domestic Product (GDP).
“In Latin America, this industry generates 3.9 million jobs and has established itself as a cultural expression in the region. With more than a century of history, beer has evolved alongside those who produce and enjoy it, adapting to social and cultural changes,” he explained.
In Mexico, beer is part of the identity
In this context, it was noted that in Mexico, beer is part of the country’s identity as well as everyday life, which is why it is present at family celebrations, social gatherings, and artistic expressions.
“From the traditional caguama shared among friends and the ‘cuartitos’ to new innovations and blends that celebrate local flavors, beer has maintained its place as a symbol of pride and belonging,” he said.
Furthermore, as part of “World Beer Day,” the brewing industry reaffirmed its role as a driver of innovation, development, and social transformation, as this celebration “reminds us of beer’s deep connection to our roots: a symbol of work, sustainability, and pride that transcends generations.”
In this regard, Claudia de la Vega, the brewing company’s vice president of corporate affairs, noted that for Mexicans, this beverage is part of their heritage.
“At Heineken Mexico, we are proud to be part of this story, with a legacy of more than 135 years driving innovations that transform the industry and allow us to provide moments of joy to inspire a better world,” he said.
He emphasized that the company has more than 17,000 employees, 178 distribution centers, seven breweries, a malting plant, and a “Made in Mexico” portfolio of more than 21 brands.
It was also emphasized that, throughout its entire value chain, Heineken Mexico seeks to promote the country’s economic, social, and cultural development by brewing beer with both passion and responsibility.
Source: https://www.milenio.com/negocios/sector-cervecero-impulsa-168-actividades-economicas-mexico-heineken